10 Strategies to Increase Leads with Social Media Marketing for Duluth MN Service Based Businesses

Are you looking to grow your service based business in Duluth MN? Social media marketing is a great way to get more leads for your company. In this blog post, we will outline why social media marketing is an essential part of any small business’s strategy and how it can be used effectively to generate high quality leads. We’ll also give you 10 strategies that will help increase the quantity and quality of your leads using social media!

Why Social Media Marketing is Important for Duluth MN Businesses

As social media has become more mainstream, it’s hard to imagine a time when social media marketing wasn’t part of any company’s strategy. It’s important for Duluth small businesses because social networks have generated new ways for companies and consumers to interact with each other. In the past, word-of-mouth was typically generated by customers who were already satisfied with your business. Nowadays, social media allows every customer – whether they initially had a positive or negative experience – to voice their opinions online through reviews and feedback on social networks like Facebook, Twitter, Instagram, and YouTube. Fortunately this also means that if you’re providing great service there is an opportunity for even unhappy customers to leave positive feedback which can help offset some of the bad comments left.

One of the most important things for Duluth MN businesses to remember is that your social media followers aren’t looking for a constant sales pitch. No one wants to be sold to, and would greatly discourage people from following your profile if the content is only sales pitches. The content and conversations you have on social media should make your customers and prospective customers want to join in on the conversation, whether that be with others in your community or with you directly.

10 Strategies to Increase Leads with Social Media Marketing

This is the content your Duluth service business has been waiting for. Now that we know why social media marketing is important for Duluth businesses, let’s take a look at some specific strategies you can use to increase leads.

1. Create Engaging Content – This should be your number one priority when creating content for social media. If people aren’t interested in what you have to say, they won’t stick around long. Make sure you are posting interesting and engaging content on a regular basis. You could share blog posts, infographics, images, or videos related to your industry or even just things that are interesting and relevant to your audience.
2. Host Contests & Giveaways – Everyone loves free stuff! Hosting contests and giveaways is a great way to get people engaged with your brand, and are usually viral in nature if your structure the content and contest right.
3. Make use of Influencers – Partnering with influencers in your industry is a great way to reach new audiences. Find people who have a large local following (Like Building the Dream Duluth!) and collaborate with them on content that will be beneficial to both of you.
4. Participate in Forums & Q&A Sites – There are plenty of online forums and Q&A sites where people go to ask questions and get advice. If you can provide valuable information and insights, you’ll be able to generate leads from potential customers who are looking for help. You can also use the questions people are asking as a prompt to answer on your social profiles. You already have confirmation that people are interested in knowing the answer, and will be sure to get a good response out of your audience.
5. Create Social Media Ads – Paid social media advertising is a great way to target specific demographics and interests with your content. You can create ads that specifically target people in Duluth MN or even those who have visited your website in the past. Social media advertising is not only a great way to advertise your local services, but also to bring new people into you social media audience to join in on the conversations around your local business and industry.
6. Engage with Followers & Customers – One of the best ways to increase leads is to engage with your followers and customers. Respond to comments, answer questions, and start conversations. The more engaged you are, the more likely people are to want to do business with you. Remember, build connections, not sales pitches! Here’s a good rule of thumb: Its easier to join in on conversations that are already happening than to start new ones. If you pay attention to the conversations your target audience in Duluth MN is already having on the platforms, your content will be more relevant better received.
7. Monitor Your Competitors – Keeping an eye on what your competitors are doing is a great way for you to learn what works (and what doesn’t) for them. Its okay to take influence from their ideas and make them your own! A great method it employ here is what we call the “sky scraper technique.” You take what’s working for your competitor and scale it up to offer even more value and content.
8. Use Social Media Tools – There are a number of social media tools out there that can help you manage and monitor your accounts more effectively. These tools can help save you time energy while helping you stay organized. When it comes to creating eye catching designs and access to a wide library of content templates for any social media platform, its hard to beat Canva! No design experience needed, and you will easily level up your social posting game.
9. Know your Platform – Not every social platform has the same etiquette or best practices. Make sure you are familiar with the social media platform(s) that your target audience is using so that you can reach them most effectively. understanding the parameters of each social media platform like post length, usage and sizing of videos and images, hashtags, and links are all important things to consider when running a successful social media campaign. Following those platform best practices makes your content look more professional and your audience will appreciate it.
10. Optimize your Social Profile – Along with understanding the flow of content on a specific platform, you should also focus on them as another search engine and algorithm that can be optimized for. Make sure your social media profile is complete and includes all of the relevant information about your business. You should also make sure your posts are taking advantage of all the tagging and meta data opportunities to tell the platform exactly what your post is about, why it is important, and who it should be shown to.

There you have it! Ten great strategies to increase leads with social media marketing for Duluth MN businesses. Implementing even just a few of these ideas can help you see results in no time. If you need help getting started, contact us today and we would be happy to assist you!