If you’re here, chances are you already know what SEO means, but what can it do for your law firm? With more potential clients searching for and researching law firms online, being ranked well in the Google organic search results should be the top priority of your law firm marketing campaign. Because your competitors also know this, it’s getting increasingly difficult to stand out and attract potential clients. This is where our team and lawyer SEO come into play.
Search engine optimization is the most effective way to drive traffic to your law firm website and increase sales. By boosting your business’s visibility on search engines like Google, Bing, or Yahoo, lawyer SEO helps more potential clients find you when they search for keywords related to your legal services. The result is increased traffic of visitors who are interested in what you have to offer and more willing to work with you. SEO is the perfect marketing strategy for your law practice, whether your goals are generating leads, building brand awareness, or simply increasing web traffic.
At our SEO Agency, we thoroughly understand law firm SEO and what it takes to get your firm ranked. We understand the ins and outs of legal marketing and the importance of delivering results that matter. With our expertise and experience, we can help your firm achieve online success and reach your full potential. Get in touch with us today to learn more about how we can help with your law firm SEO!
Google’s ranking algorithm is constantly changing, and keeping up with the latest changes can be a challenge. We stay on top of the latest trends in SEO for law firms to ensure that you get results. Here are some key factors we consider when creating an effective SEO strategy:
Publishing fresh, relevant content optimized for search engines is essential for good google rankings. A strong content strategy based on keyword research a the basis for a winning organic digital marketing campaign.
Your content should also embody Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) standards for content creation. Google rewards content that exhibits these traits with higher rankings because this type of content is more helpful to the end user.
Backlinks (or commonly referred to as off-page SEO) are another important ranking factor for google. Quality backlinks from other high authority sites are essential for increasing your law firm’s visibility in the SERPs.
If your site’s content is linked to from other websites, that’s a signal to Google’s algorithm that you content has merit and worthy of rewarding with search traffic.
With over 60% of current web searches happening on mobile devices, your website must be optimized for mobile! Google knows that number is only increasing and rewards websites that are making mobile website design and loading speed a priority. Just like your firm wants to provide the best service and resources to your clients, google is trying to do the same by including responsiveness as a ranking factor.
Effective technical SEO strategies are one of the most direct ways to tell Google and other search engines exactly what your website is about and what you want to be found for. Properly optimizing title tags, meta descriptions, image alt text, and other technical elements will do just that and help boost your rankings.
We know that a locally based search has a much higher chance of converting to be a client than someone searching from 1,000 miles away. Because of this, or SEO campaigns always factor in your firm’s practice area and identify key geo-modified keywords to target.
This strategy includes using optimized city, county, and state names in content as well as adding a local address to your website meta tags (Think Attorney in Duluth MN, or Family law MN). We also leverage the power of Google My Business (GMB) profiles and the tools available inside them to help rank your website higher in local searches for the legal services you offer.
If your interested in learning more on how our digital marketing agency helps boost rankings for law firms in their local area, check out this blog post on 5 Local SEO Strategies For Lawyers To Increase Visibility And Grow Your Practice
These are just some of the many factors we consider when creating an SEO strategy for our law firm clients. We use proven tactics and techniques to ensure that your website ranks well with the search engines
We love local Businesses, and want to provide them with the data needed to improve website rankings! Fill out the form on the next page and we will put together a free report with actionable steps based on data that you can take to improve your own website’s SEO rankings.
Some people may argue that search traffic is search traffic and if it converts to paying customers at the end of the day, why does it matter? The big difference between google search traffic generated by ads to your law firm and search traffic driven by law firm SEO optimized content is that as soon as you stop paying for those ads, the traffic also stops.
With a properly optimized law firm website, you own your content and it will continue to rank and drive traffic until a competitor tries to out rank you. And even then, your efforts aren’t lost. You can always improve your own SEO efforts to stay ahead of the competition.
SEO for your law firm is a long-term strategy, whereas paid ads are more immediate and short-term. While paid ads will get you results faster than SEO, it can be difficult to justify the cost when compared with organic SEO. Regular search results also tend to have higher click-through rates than paid ads simply because they appear more natural and organic.
Organic search results can also be targeted to better meet the needs of your law firm. Through on-page optimization, you can make sure that the content and keywords on your website match the terms people are using when searching for an attorney or a law firm in your area. By targeting specific phrases or topics related to your practice, you can increase your chances of appearing in relevant organic search results.
The All Mighty Google Search Algorithm Determines if Your Website is Seen. SEO is the Winning Strategy!
On Page SEO is the process of optimizing your website so that google understands what your website is about and how it can help people.
Our keyword research helps identify the best keywords for your website, so that you can rank higher and boost traffic.
We monitor your website's traffic and search rankings, so you can identify what's working and what needs improvement.
We base our content strategy off of the data we collect from keyword research, and pivot to accomplish your traffic goals.
Our team of SEO experts will craft high-quality, engaging content that will help you achieve your desired ranking.
Building links is one of the most important, and challenging, aspects of SEO. Our team of experts will help you earn high-quality links that will improve the domain authority of your website.
Your return on investment is our highest priority. We ensure your business gets the search traffic it deserves. We are based in Duluth MN, but can rank you anywhere in the US!
We provide monthly reports on how your website is doing. You can see what keywords are driving traffic, which pages are getting the most organic search engine traffic, and much more! All of efforts are driven and validated by data. This way there’s no guesswork involved – just actionable insights from an expert team of digital marketers who really care about helping businesses succeed online.
Our Dream Team is business and results focused, with a value first commitment. We are here to educate the Do it Yourselfers, and are standing by for the clients that want a Done For Me solution.
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