We don't guess. We test.
Websites, SEO and automation for Twin Ports businesses, built from what actually makes local customers call, and measured so you can see it.
Your free Lab Report checks:
Meet Matt Lambert, the Search Engine Scientist. Running the lab since 2018.

Why the Dream Lab
Most agencies sell you on a pitch. We'd rather show you the data, and explain it in plain English.
Every recommendation traces back to your data: rankings, calls and form fills. You'll always know why we're doing what we're doing.
Fast websites plus automated LeadLifter follow-up, so new inquiries get a quick reply instead of going cold.
You work directly with the owners, Matt Lambert and Alex Kozitza, not an account rep. A local Twin Ports team since 2018.
Our plans and prices are published, so you know what it costs before we ever talk.
The Elements
Six services that work alone, and react when you combine them.
Website + SEO + Automation = More Booked Calls
The Method
Every project runs the same four steps, so you always know what's happening and what comes next.
Your free Lab Report (an SEO audit): we review your website, Google Business Profile and local rankings, and show you where leads are slipping away.
A focused plan and an upfront price for the work that will actually move the needle.
We design, write, optimize and automate, and keep you in the loop at every step.
We measure calls, form fills and rankings, then keep improving what's working.
The Formulas
No "call for pricing." Every growth plan includes a custom website, ongoing SEO, LeadLifter CRM, and hosting, maintenance and security, for one monthly price.
A strong local foundation for businesses ready to get found.
Everything in Element, plus link building to climb competitive searches.
Our most aggressive plan for businesses ready to dominate their market.
Websites from $3,500 one-time · Hosting, management & security $100/mo · Add-ons like LeadLifter CRM from $100/mo

Meet the Scientist
Building the Dream Duluth is co-owned by Matt Lambert, the Search Engine Scientist, and Alex Kozitza. Since 2018 they've helped Twin Ports businesses get found, look credible and win more customers.
The office is on Tower Avenue in Superior, and the work stays local: you talk directly with the people doing it.
Service Area
Based in the Twin Ports and working with businesses across a 100-mile radius of Duluth.
Also serving Two Harbors, Grand Marais, Proctor, Lake Nebagamon and beyond. Call (218) 464-9747 to see if we cover your area.
FAQ
Most local businesses see movement in rankings and Google Business Profile visibility within the first few months, with bigger gains building over six to twelve months. It depends on your competition, where your website is starting from, and how consistently the work gets done. Your free audit shows you exactly where you stand today.
We're based in the Twin Ports and focus on businesses across Duluth, Superior and the Northland, roughly a 100-mile radius. We also work with clients outside the area when it's a good fit.
We look at your website, your Google Business Profile, and how you show up in local search compared with nearby competitors. Then we walk you through what's holding you back and what to fix first, whether or not you decide to work with us.
Yes. We can rebuild your current site or start fresh, keep what's working, and set it up to rank and convert. We handle design, copy, SEO setup and launch so you don't have to juggle multiple vendors.
Yes. Optimizing and actively managing your Google Business Profile is one of the fastest ways to show up in local map results, and it's a core part of our local SEO work.
Free Lab Report · No Cost, No Obligation
Tell us about your business and we'll run a free SEO audit, then walk you through what we find. We reply within one business day.
Rather talk it through? Call (218) 464-9747, Mon–Fri 8am–8pm.
A free SEO audit of your website, Google Business Profile and local rankings. No cost, no obligation.