Industries · Roofing
Websites, local SEO and lead follow-up for Twin Ports roofing companies, built to turn storm-season searches and re-roof research into booked estimates.
27 Google reviews
Since 2018
Serving the Twin Ports
100+
Successful projects
10,000s
Clicks per month for clients
Warning Signs
Roofing leads come in waves. A hailstorm or a windy week sends homeowners across the area to Google at the same time, and the roofers who show up in the map pack and answer first get the inspections. If your site is slow on a phone, your Google Business Profile is thin, or your phone goes to voicemail while you're up on a roof, those leads go to whoever calls back first, sometimes an out-of-town storm chaser.
The rest of the year, homeowners take their time. A new roof is one of the biggest checks they'll write for their house, so they compare websites, read reviews, look at photos of finished jobs and ask about warranties and insurance before they call anyone. Your website has to answer those questions and make the estimate request easy, or the research ends on a competitor's site.
See where your roofing company stands: get a free Lab Report.
Our Services
Every service we offer, built around how homeowners actually hire a roofer.
A roofing site that turns storm-season visits into booked inspections.
Learn more →Show up in the map pack when homeowners search for a roofer in your towns.
Learn more →Pages for repairs, replacements, storm damage and each town you work in.
Learn more →Instant replies to every lead, even when you're up on a roof.
Learn more →Finished-roof photos on Facebook and Instagram, plus ads for your busy season.
Learn more →More reviews after every job, and a name locals recommend.
Learn more →What You Get
We start with how homeowners actually shop for a roofer: the searches they make (roof repair, roof replacement, storm damage, ice dams, metal roofing), the towns they search from, and the questions they ask before they call. Then we build your site around those searches, with a page for each service you want more of and each area you want to work in.
Every page is built to turn a visitor into an estimate request: your phone number on every screen, a short form that asks the right questions, photos of your finished work, your warranties and certifications up front, and reviews from real customers. Behind it, we set up call and form tracking so you can see which searches and pages bring in jobs.
Storm leads are won by preparation. A storm-damage page that already ranks, a Google Business Profile with fresh photos, and automatic replies that answer every inquiry in minutes mean you're booking inspections while other roofers are still returning calls.
We're based in the Twin Ports, and we've built websites for local roofing and exterior contractors. We know how much of a Northland roofer's year depends on a few busy months, so we plan your marketing around them.
In Depth
Your site leads with what homeowners want to see before they call a roofer: finished roofs, the materials you install, your warranty and certifications, and reviews from nearby jobs. Every page keeps your phone number and a short estimate form within reach, and the form asks what you'd ask on the phone (roof type, the problem, the address) so you can prioritize inspections.
Most roofing calls start in Google Maps. We set up your Business Profile with the right categories, services and service area, post photos of recent jobs, and build pages for the searches that bring in work: roof repair, roof replacement, storm damage and ice dams, paired with the towns you serve. Consistent listings and steady reviews do the rest.
Homeowners have questions before they call: repair or replace, how long a roof lasts through Northland winters, what to do after hail. Pages and articles that answer them in plain language rank for the searches people make while they're still deciding, then point them to your estimate form.
When a storm rolls through, leads arrive faster than anyone can call back. LeadLifter CRM replies to every new inquiry by text and email within minutes, keeps each lead in one pipeline until the inspection is booked, and asks happy customers for a Google review when the job is done.
Before-and-after photos of real roofs make strong posts, and they give homeowners one more reason to trust you. When you want leads faster than SEO can deliver, we run Google and Meta ads aimed at your service area during the months you want to fill.
Lab Result 01 · Roofing SEO · Duluth
An SEO campaign for a Duluth roofing company's brand-new website: keyword research, technical SEO, service and location pages, blog content and link building. Cumulative totals from the campaign. We don't name this client because we work with more than one local roofer.
1,000,000+
times the site appeared in Google search results
12,000+
visitors from those search results
1,800+
visitors reached out to the roofer directly
15%+
of visitors became leads
Results from one roofing campaign. Yours will depend on your market, your competition and your reviews, and your free Lab Report shows where you'd start.
The Specimen Collection
Websites we've built for local roofing, painting and remodeling contractors, each designed to make calling or requesting an estimate easy. We keep client names private, so each site is shown by trade. Want to see live sites in your trade? Ask on your free Lab Report call.
No. 01 · Home services
No. 02 · Home services
No. 03 · Home services
Our motto: Your website should work as hard as you do.
Reporting
No mystery about what your marketing is doing. Each month you get a plain-English report covering:
Free Lab Report
Before we recommend anything, we look at how your roofing company shows up today, right next to the roofers winning the calls in your area. It's free, with no obligation.
FAQ
It depends on your competition, your reviews and where your website starts. Most roofing companies see movement in the map pack and for town-plus-service searches within a few months, with stronger results after six to twelve months of steady work. Your free Lab Report shows where you stand today.
Yes, we work with more than one local roofing company. That's why we don't publish client names next to results. Ask us how we'd approach your market on your free Lab Report call.
Yes. We build and rank a storm-damage page for your service area, keep your Google Business Profile active with fresh photos and posts, and make sure every inquiry gets an instant reply. Nobody can predict the next storm, so we get you ready before it hits.
Yes. You have complete ownership of your website and can do whatever you want with it once the project is finished. It's built on WordPress, not a proprietary system, so you're never locked in to us.
Websites start at $3,500, billed half up front and half on completion. Ongoing website + SEO plans start at $1,800/month, Google Business Profile management is $500/month, and LeadLifter CRM for lead follow-up and review requests starts at $100/month. See our pricing page for everything included.
Start with a free Lab Report and see exactly how your roofing company shows up on Google.
Based in Superior, WI · Serving Duluth & the Northland since 2018 · 5.0★ on Google
