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The Formulas · Priced in the Open

Transparent Pricing for Digital Marketing

No guesswork. Here's exactly what our websites, SEO plans and add-ons cost, so you can plan with confidence.

The Search Engine Scientist (an illustration of BTD co-owner Matt Lambert in a lab coat) pointing up while holding a tablet

The Formulas · Marketing + Website Plans

All-in-One Growth Plans

A custom website, ongoing SEO, LeadLifter CRM, and hosting, maintenance and security, all for one monthly price.

Element

$1,800 per month

A strong local foundation for businesses ready to get found.

  • Custom website development
  • Local SEO: localized content & GBP optimization
  • Citations and directory listings
  • Recurring Google Business Profile posts
  • Automated review responses
  • Quarterly press releases
  • LeadLifter CRM
  • Hosting, maintenance & security
Get Started

Catalyst

$5,000 per month

Our most aggressive plan for businesses ready to dominate their market.

  • Everything in Compound
  • 4 blog posts per month
  • Aggressive link building campaign
  • Ads management
  • LeadLifter CRM
  • Hosting, maintenance & security
Get Started

Not sure which plan fits? Start with a free SEO audit and we'll recommend one.

Websites

Website Development

Prefer a one-time build? Custom websites, designed and developed for your business.

Informational Site

$3,500 one-time

Half up front, half on completion.

  • Custom design and development
  • Your business, services and service area
  • Contact and call-to-action options sitewide
  • Mobile optimized
Start Your Website

Hosting, Management & Security

$100 per month

Keep your site fast, safe and up to date.

  • Website hosting
  • Daily off-site backups
  • Security monitoring
  • Unlimited minor edits (4-day turnaround)
Get Started

Website projects are billed half up front and half on completion.

Standalone Services & Add-Ons

Build Your Own Plan

Pick exactly what you need, on its own or alongside a website.

Google Business Profile Optimization

Business citations, directory listings and profile optimization, plus self-managed LeadLifter CRM (review requests, social media planner, opportunities pipeline).

$500/mo

Meta Ads Management

Facebook & Instagram setup, management, starter creative, tracking and monthly reporting.

$500/mo + 10% of ad spend

Google Ads Management

Setup, management, tracking and monthly reporting.

$500/mo + 10% of ad spend

LeadLifter CRM: Self-Managed

CRM, email marketing, social media planner, lead management, reputation management, invoicing, DocuSign contracts and booking calendar.

$100/mo

LeadLifter CRM: Done-For-You Setup

A custom CRM build-out with automated workflows, set up for you.

$500 one-time

Email Marketing Add-On

Two email marketing campaigns per month, plus nurture sequences.

$400/mo

FAQ

Pricing FAQs

How are website projects billed?

One-time website projects are billed half up front and half on completion. Informational sites are $3,500 and ecommerce sites are $5,000.

What's included in the Marketing + Website plans?

Each plan includes website development, the matching tier of SEO work, our LeadLifter CRM, and hosting, maintenance and security, all for one monthly price. Higher tiers add link building, blog posts and ads management.

What is LeadLifter CRM?

LeadLifter is our CRM for managing leads and customers. It includes email marketing, a social media planner, reputation management, invoicing, DocuSign contracts and a booking calendar. It's $100/month self-managed, with an optional $500 done-for-you setup.

How does ads management pricing work?

Meta (Facebook & Instagram) and Google Ads management are each $500 per month plus 10% of your ad spend, covering setup, management, tracking and monthly reporting.

Which option is right for me?

It depends on your goals and where you're starting. A free SEO audit is the best first step. We'll review your current presence and recommend the plan or services that make the most sense.

Still have questions? We're happy to help. (218) 464-9747

Not Sure Where to Start?

Get a free SEO audit and a recommendation based on your goals and budget.

Based in Superior, WI · Serving Duluth & the Northland since 2018 · 5.0★ on Google