Free Tool · Duluth, MN
This marketing budget calculator turns your average job, close rate and the number of new jobs you want into the leads you'd need, a Google Ads budget for your trade, and what those jobs are worth.
Cost per lead is the national median for Google search ads in your trade (LocaliQ home services benchmarks, April 2024 to March 2025). Your market, your offer and how fast you answer the phone all move it. These are planning numbers, not a quote or a promise. Nothing you type here is saved or sent. Get a free Lab Report for numbers based on your own market.
FAQ
From LocaliQ's home services search advertising benchmarks: the median for each trade from April 2024 to March 2025. They're national figures, and your market can run higher or lower.
It sets how many leads you need. At a 20% close rate you need five leads for every job; at 40% you need half as many, and the ad budget falls with it.
No. SEO and your Google Business Profile bring in leads without paying per click, but they take months to build. The last line shows how few jobs a month cover an SEO plan.
Google Ads management is $500 a month plus 10% of your ad spend. It covers setup, management, tracking and monthly reporting.
Yes. A free Lab Report looks at your site, your Business Profile and the searches in your area, and we'll talk through a budget that fits.
Get a free Lab Report and we'll walk you through the numbers.
Based in Superior, WI · Serving Duluth & the Northland since 2018 · 5.0★ on Google
