Paid Ads · Roofing
We run Google Ads for roofers in Duluth, Superior and the towns around them, with leak repairs and full replacements in separate campaigns. A storm campaign sits ready and paused, so it can go live soon after hail hits.
27 Google reviews
Since 2018
Serving the Twin Ports
390+
Calls a month to clients from Google
15,000+
Visits a month to client websites
Where Roofing Budgets Go
Roofing is one of the priciest home-service markets on Google. LocaliQ's benchmark for April 2024 to March 2025 put the median roofing and gutter click at $10.70. Only 3.70% of clicks turned into a lead, so the median cost per lead came to $228.15.
At those prices, a wasted click hurts. A homeowner typing "how to patch a roof" wants a video, not a crew. Someone searching "roofing jobs Duluth" wants work. Both cost the same as a real lead unless they're blocked.
Want to know how your roofing company shows up before you spend a dollar? Get a free Lab Report for your roofing company.
How We Set Up Roofing Ads
A leaking roof and a 20-year-old roof are two different buyers. The leak caller wants someone on the roof this week. The reroof buyer gets three bids and takes a month to decide. We give each its own campaign, ads and landing page, so one budget can't swallow the other.
Northland roofing has its own calendar too. Ice dams bring leak calls in late winter. Exterior work runs from May into September, and that's when we push replacement ads hardest. Spring hail is the wild card, so the storm campaign is written before the season and waits, paused.
After hail, out-of-town crews start bidding on the same searches you do. We switch on your prepared storm campaign within a day or two, once you say go. The ads follow Minnesota law, which bars contractors from advertising that they'll cover a homeowner's deductible.
A cheap lead that never signs is still expensive. We tag each call and form by campaign, then ask which ones became jobs. Budget moves toward the campaigns that bring signed reroofs, in steps of less than 20% every three days.
The Method
Every project runs the same four steps, so you always know what's happening and what comes next.
Sort the work. We list the jobs you want (repairs, reroofs, metal, insurance claims) and what each one is worth to you.
Build and block. Campaigns for each kind of job, plus the storm campaign, with DIY and job-hunting searches shut out from day one.
Go live paused. You review every campaign before it spends. After launch we check the account each weekday.
Grade each change. Every budget or keyword change is judged later on the signed jobs it brought in.
FAQ
LocaliQ's median for roofing and gutter search ads was $228.15 per lead between April 2024 and March 2025. Your number depends on your towns, your competition and how well your ads and page convert. We track yours from the first week, so you aren't guessing from a national figure.
They're worth testing next to Search. Google is moving Local Services Ads into a pay-per-lead campaign type, and roofing was in the first group to switch in August 2026. Those leads lean toward repairs, so we keep a Search campaign aimed at full replacements.
Yes, at a lower budget. Ice dams and leaks still send people to Google in February. We trim spend in the slow months and raise it about a month before exterior season starts.
They suit the buyer who isn't searching yet. A short video or before-and-after photos of a roof you finished in Hermantown reach homeowners nearby whose shingles are curling. Meta Ads management includes starter creative, and we build from your own job photos.
We add negative keywords before launch for searches like "how to," "shingle prices," "jobs" and "hiring." Then we read the real search terms every week and block new waste as it shows up.
Get a free Lab Report and see where your roofing company stands on Google today.
Based in Superior, WI · Serving Duluth & the Northland since 2018 · 5.0★ on Google
