SEO · HVAC
HVAC SEO gets your company into the map pack when a furnace quits at 2 a.m., and onto page one when a homeowner starts pricing a heat pump. We plan it around the Northland heating season, so the pages rank before the cold arrives.
27 Google reviews
Since 2018
Serving the Twin Ports
390+
Calls a month to clients from Google
15,000+
Visits a month to client websites
Warning Signs
The first night below zero sends a wave of no-heat searches across the Twin Ports. Homeowners call whoever shows up first and picks up. If you're not in the top three map spots for furnace repair in their town, you won't hear about the job.
Replacements work differently. A new furnace, boiler or heat pump is a researched purchase, and buyers read up on rebates and financing before they ask for a quote. HVAC SEO needs fast emergency pages for the first group and detailed pages for the second.
See where you rank before heating season: get your free Lab Report.
What You Get
We research the heating and cooling searches in your service area: furnace repair, boiler service, heat pump installation, AC repair, ductwork and indoor air quality. You get a list of where you rank for each, and which competitors hold the spots you want.
On an emergency page, your phone number and answering hours come first. Replacement pages explain sizing and efficiency. They also list the rebates and financing you offer, so a homeowner comparing quotes finds the answers on your site instead of someone else's.
Google takes time to trust a new page, so furnace pages built in November miss most of that winter. We do the heavy SEO work from June to September. By the first cold snap of the fall, your pages and profile are in place.
A tune-up page that ranks in late summer brings in customers before the rush. Your maintenance plan gets its own page, aimed at searches like furnace tune-up and AC check.
The Method
Every project runs the same four steps, so you always know what's happening and what comes next.
The baseline. A free Lab Report measures how you rank for furnace, boiler and AC searches in each town, and what slows your site and profile down.
Season plan. Heating pages first, cooling pages before summer, maintenance in between.
Pages and fixes. We build the pages and tune your profile. Anything that slows the site on a phone gets fixed.
Report. After-hours forms count too: you see them with your calls and rankings every month, plus the plan for next month.
FAQ
Not yet, and we won't pretend otherwise. Our results so far come from other trades and other kinds of local business. The method carries over: research the searches, build the pages, strengthen the Business Profile and measure the calls.
Spring or summer, if you can. New pages and profile changes take time to show in Google, and you want them ranking when the furnace searches start, not catching up in December.
Yes, as long as you install them. Heat pump searches come from homeowners comparing systems, and plenty of them want to know how a heat pump handles a Duluth winter. A page that answers that, with the brands you install, gives you a shot at those buyers.
Yes, with separate pages. Property managers search for commercial HVAC service and rooftop units, and they want to see the buildings you maintain. Keeping that work apart from your residential pages lets each rank for its own searches.
Element is the starting plan at $1,800 a month, and your website is part of it. Compound adds link building for $3,500 a month, and Catalyst at $5,000 adds four blog posts a month plus ads management.
Get a free Lab Report on where your HVAC company stands for furnace and AC searches.
Based in Superior, WI · Serving Duluth & the Northland since 2018 · 5.0★ on Google
